Most coaches & consultants know they’re undercharging. Very few ever fix it.

In this episode of LinkedIn Riches, I sit down with Robert Hernandez, President & CEO of Influens, to unpack how he increased his workshop and consulting rates by 300% - without pushback, awkward conversations, or losing clients.

Robert works with Fortune 500 companies like TripAdvisor, HSBC Bank, and Dover Corporation. Yet for years, his pricing didn’t reflect his credentials, experience, or results. What changed wasn’t just a number - it was how he saw his value, the market, and the story he told clients.

If you’re a consultant, coach, or service provider who knows you’re leaving money on the table, this conversation will challenge how you think about pricing, positioning, and confidence.

(Note: You can also watch a video version of this episode here.)

WHAT YOU’LL DISCOVER:

00:29 – The moment Robert realized his consulting rates were way too low

04:32 – The hidden mindset trap that keeps experts underpriced

06:54 – Why market data (not confidence) gave Robert permission to charge more

10:22 – How to justify higher fees without “selling harder”

15:36 – Why customization and language matter more than credentials

18:45 – How premium pricing actually attracts better clients

22:36 – The belief you must adopt before submitting a high-ticket proposal

If you’ve ever said, “I can’t charge that much” - this episode is for you!

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