Show Notes

The rumbling upstairs was unmistakable.

I heard stomping, shouting and banging on the floor above my home office.

In fact, the whole house shook.

Given what was happening outside, I knew it could only mean one thing: Our three boys (ages 14, 11 and 9) were gearing up to go sledding.

Because I've intentionally created and cultivated a business where I get to work from home, I decided, on a whim, to join them outside during a frigid, snow-filled Minneapolis morning.

A few hours later, a nine second video I shared of our outdoor adventure on LinkedIn had racked up more than 7,500 views and 130 likes.

Here's a link to the video and post: http://bit.ly/2oAZz1m

The episode ran counter to what you'd expect for creating and sharing content on the world's largest "professional" social network, but its impact was immense.

I break down the strategy behind this viral video and how YOU can do the same thing in this episode of Nemo Radio!

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